Capturing Neorurality: Seminar Talk
Capturing Neorurality: how economic discourses construct nature in the Italian export-led competition strategy
Gerardo Constable Nicoletta, the visiting researcher at the ICSJ of Charles University, participated on the Research Seminar of the Institute of Communication Studies and Journalism at Charles University. The Seminar took place on Monday 26 April 2021 and Gerardo C. Nicoletta presented the contribution of „Capturing Neorurality: how economic discourses construct nature in the Italian export-led competition strategy“.
The current construction of the European Green New Deal is often fed by idyllic representations of countryside life. The lecture shows instead how neo-rurality, rather than being simply a mere, local, and more sustainable form of productive life is actually a semantic and political battlefield inhabited by conflicting discursive construction of nature. The talk analyzes neo-rural discourses emergent in the decades 2010-2020 and their socio-political and institutional articulation in a specific area of southern Italy, the so-called urban desert. This case study shows conflicts and convergence between different neo-rural discourses, their specific articulation of nature, and their outcomes in the socio-political construction of the EU green capitalism. Looking at the intersection between epistemic transnational networks, crafted specialties, technologies of government, and commodity-sign productions, I analyze sustainability policies, rural development projects, and quality food promotion as new fields for value extraction and territorial dispossession hegemonized by expert discourse(s).